The Problem: Cryptopay Options Are Not Simple and Seamless.
- Hari Ashton
- Sep 22
- 2 min read
The world of crypto payments is booming, with the market for crypto payment gateways projected to be a multi-billion dollar industry.
But for all the talk of seamless, borderless transactions, the reality for many businesses and customers is still one of complexity. Merchants face a maze of options, each with its own set of high transaction fees, complex conversion processes, and integration hurdles. The most significant issue is asset custody.
To use most payment gateways, a customer must give up control of their digital assets, often moving them into an account or wallet managed by the gateway provider. This goes against the core decentralized principle of crypto and creates a security vulnerability and an unnecessary friction point.
For the user, the promise of true peer-to-peer commerce feels out of reach when every transaction requires a third-party intermediary that demands custody and charges a fee.
While the industry is still in a phase of rapid evolution, clear trends are emerging that signal what’s most important to businesses and consumers.
The Rise of Stablecoins: Stablecoins are gaining traction because they offer the speed and low cost of crypto with the price stability of fiat currency. This eliminates the volatility risk for both merchants and customers.
The Push for Better Security and Transparency: Gateways are now competing on more than just the features they support. They are focusing on security, from robust API integrations to advanced fraud prevention systems.
A Shift Towards Scalability: Innovations like the Bitcoin Lightning Network are proving that micro-transactions can be nearly instant and have close to zero fees, setting a new standard for what's possible.
The market is maturing, and the winners will be the ones that can combine these core trends with a solution that cuts through the complexity.
What if there was a way to make crypto payments truly seamless, simple, and fee-free?
At Indi, we saw these problems and built a process that not only stands these turbulent times but intends to be the infrastructure that the crypto commerce market eventually settles on.
Our solution is designed around three core principles: SIMPLE, SECURE AND SEAMLESS.
With our Security and Oracle modules, a customer can initiate a transaction while retaining full custody of their assets until the moment of the sale. This removes fees and gives the user back full control of their funds—a key tenet of the decentralized world.
Businesses don't need to sign up for crypto or worry about conversions. Once our systems accept the asset, we immediately pay the merchant from our liquidity pool to an account of their choosing, or through their existing merchant accounts. We handle all the money services in the background, using the assurance of the asset’s worth to instantly pay the merchant for the good or service.
By simplifying the process and removing the need for customers to hand over their assets, we believe we can eliminate fees for everyone.
Indi isn't just another payment gateway - it is the future of crypto commerce.
article written with the help of Gemini.



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